An MBA in Marketing program is the combination of marketing skills with business management. This master’s degree has achieved significant global demand ever since the marketplace has become more volatile. A Marketing MBA program trains students to understand consumer behaviour and take actions accordingly.
Students wishing to pursue an MBA in Marketing should have completed graduation. Some universities and institutes also require that the candidate should have an overall GPA of 3.0 to 4.0 or at least 60% marks to be eligible for the program. However, the admission criteria may vary from one institute to another. Most institutes require that the candidate also give an entry test for evaluation purposes.
A Marketing MBA is usually a 2 year long program that is studied on-campus as well as online, as many institutes have started offering distance learning options. Since Marketing MBA is a Business Administration qualification, the basic courses are similar to any MBA program but the final year trains the student comprehensively in all departments of marketing such as:
- Marketing Strategy Planning
- Market Segmentation
- Branding & Social Responsibility
- Consumer Psychology
- Product Specific Marketing
The holder of an MBA degree is introduced to a world of immense opportunities, since there is never a shortage of jobs in this field. Every passing day, corporations and organizations are looking for more marketing personals with a professional level qualification like the Marketing MBA to help them steer their business in the right direction. The average salaries for employees with a Marketing MBA degree is $ 97,000 to $ 120,000 per annum. The career progress is impressive as well, with chances of reaching managerial and even directorial positions.